THE CHEAPEST AND MOST EFFECTIVE MEANS OF ADVERTISING

INTRODUCTION
The Short Message Service also known as SMS is used all over the world as a means of communication and it is usually instant.  Because of its universality it can be seen also as an  effective tool of advertising and marketing of goods and services.  It is a mobile marketing tool used  for informing and educating various target groups ranging from ; social, educational, political, and religious groups for promoting campaigns and propaganda, as well as for personalizing business relationships with clients,  partners and the general public etc.
Mobile marketing  as a means of communication and  advertising; is an attractive medium in terms of  cost, response rates and interactivity. Unlike the traditional  media, SMS adverts can directly reach the consumer at any time, any place and in an attention grabbing manner which creates a lasting impact on prospective and existing clientele . The SMS also known as ; the Short message System,  is a tool for advertisement for  businesses  it is increasing in its  importance as an element in the Nigerian communications industry.
 The Short Message Service  (SMS)  is the ideal marketing tool for various group and to ‘target audience’.  it is more immediate than any other means of communication. The spread or marketing base is unlimited, you can advertise to as many phone numbers as you have access to.

    USES OF BULK SMS
Sms can be used for the following;
1)     customer acquisition and retention
2)     To build a large consumer base
3)     Create one-on-one consumer interaction
4)     Sales promotion
5)     Brand awareness campaigns
6)     Product launches
7)     Business Communication (internal and external)
8 )    Delivery of information services to the general public
 9)    As a reminder to members of clubs and associations.
10)   Income generation.

THE BENEFITS OF BULK SMS ADVERTISING, MARKETING AND COMMUNICATION

The Benefits  Of SMS Marketing, advertising and communication include;
-It is cheaper than the conventional means of advertisement and communication
-You can send as much as 20,000 text messages per time
- It  saves resources such as time and money and has higher message retention as clients can read over and again, text messages received.
-On special days eg. Holidays,  you can reach out to your clients ,members, fans etc.
-Immediate "Branding": SMS is delivered in seconds also, customisable Sender: Makes the message to come with a telephone number or a name
-Cost effective: Significantly cheaper than electronic or other media
 - All time Reachable
-High reach: over 40 million mobile subscribers in Nigeria
-Personal: Communication to  individuals

 USER’S OF BULK SMS AS A MEANS OF COMMUNICATION OR MARKETING
This refers to who or which set of persons can use the bulk sms facility .They include;
1)    Board management  of public and private companies to shareholders
2)    Banks, insurance and other financial institutions  to customers,
3)    Recruitment Consultants/Agencies to Applicants/clients
4)    Schools to parents, guardians and students,
5)    Churches to members,
6)    Politicians to the general public or masses,
7)    Companies of various industries,
8)    Tourism companies to present and potential customers,
9)    Management consultants,
10)   Producers of goods and services
11)   Individuals to friends ,relatives and loved ones etc. The list is endless
 
TYPES OF BULK SMS PROVIDERS

Categorically, there are only two bulk sms service providers;
ITEMIZERS SMS and the others !!!
At ITEMIZERS SMS, you can send customized messages to millions of GSM and CDMA subscribers within and outside Nigeria. Our services are simple to use and easy to access.  Our prices are competitive. All you need is to register with us. Registration is free and its our pleasure to be of delightful service to you. You can access us at;
www.itemizerssms.com.